Wisefocus Designs

on a clear night you can see good design

On a clear night you can see good design from the moon.

The Earth is good design. 

It’s nature inspires us with form, with shapes, it gives us colour, it moves us.

From these elements we find complimentary forms, contrasting forms and symmetry. By using these forms, we are able to create with design.

The role of design is to convey meaning and purpose through the sensory experience. Whether it is the sight, sound, smell or tactile sense employed, we form images in our mind. We are primarily visual beings, seeing everything in our world in our mind’s eye. From the words used and the typography used to display them, we see in our minds a picture forming. From the images, shapes, shades and colours that are used, we use them to further define the intention of an idea.

It is in the design that we perceive the complimentary, the contrast, the relative and the symmetry, and we recognise it as being that “something” in relation to something else. So a circle can become a ball, it can be a perimeter, represent a hole in something or the whole of something, it could indicate inclusiveness or exclusion. It may be even be used to represent something as small as dot, a speck or point, or even as large as the sun or the moon.


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