Wisefocus Designs

Author Archives: Wise Owl

Get some excellent advice for securing your business online from the folks at Stay Smart Online by clicking on the link below to view in your browser or download. The Small Business Guide 2nd Ed. is well worth the read if you consider your business worth protecting 😉

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g suite

What is G Suite? G Suite is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters. Millions of organizations around the world count on G Suite for professional email, file storage, video meetings, online calendars, document editing and more. Watch a video or find out more here. These are some highlights: Business email for your domain Looking professional matters, and that means communicating as you@yourcompany.com. Gmail’s simple, powerful features help you build your brand while getting more done. Access from any location or device Check emails, share files, edit documents, hold video meetings and more, whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone. Enterprise-level management tools Robust admin…

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Some months ago we started trialling Wordfence as a security measure for our own websites and our client’s websites to evaluate the efficacy of this software service. Having this installed on a website is the equivalent of the antivirus software on your computer that protects against malicious hackers gaining access and doing really horrible things than can damage your website, your company’s reputation, or your wallet by holding your site to ransom. Wordfence compiles a list of intruder countries, IP addresses and uses advisories and clever defence techniques to keep your site protected beyond just using a username and password. At this point, we have installed and provided this service for free, but later we will be offering a yearly fee for those who wish to retain this service in the future (to be announced). Do the 2 Step While we believe that a strong password is important (you can read Google’s advice here),…

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picture of owl on man's hand

The Internet’s duty of care: First of all, it’s important to establish that the responsibility for your online security, and your privacy, is yours, and not the internet’s. This is because the internet is not an entity but a state of linked communication – rather like a virtual ocean of digital shipping lanes transporting information from port to port, and it would be as absurd as believing that an authority controls every cubic centimetre of our worldwide ocean, and can protect us from everything in it. YOUR Privacy: [su_dropcap style=”flat”]T[/su_dropcap]he larger the company, the more robust the security that they tend to have. Of course, no private information can ever be guaranteed to be entirely risk-free from being taken and used by someone, but the tools that the bigger companies employ to protect against hacking, phishing, spam and malware are constantly developed and updated to ensure continued trust with internet users. *Statistically, there is a much…

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Some interesting stats from the Australian Bureau of Statistics website taken from the Australian Household Use of Information Technology, Australia, 2014-15 survey. There were some surprising facts revealed that certainly shows that the truth is probably not what we thought.     In summary: 7.7 million Australians were using the internet back then in 2014. Today that number would be significantly higher as more people now have Smart TV’s with internet connection. Homes with children under 15 years of age who had access to the internet accounted for 97% compared to those households with children over 15 years of age (82%). 94% of home occupants used their desktop or laptop computers to access the internet, while 86% used their smart phone and 64% used their tablets. While there was probably no surprise that 85% of people over 15 years of age used the internet, it was revealing that 51% of…

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If you google “printers” these days, you will find pages and pages of links to office printing machines, but much less for links to companies that offer print services. What most office laser or inkjet printers can’t do is give you the infinite choice of stock to print on, give the economies of scale for large print runs, provide die-cut shaping, consistent depth of colour and accuracy, or guillotine sizing to your requirements. If you wanted to do all this in-house, you may as well start up a printing business yourself. Let’s face it, printing can be an expensive service to use in Australia.  It’s not the fault of the local printers, don’t blame them. It is because of high transport costs, currency exchange rates affecting cost of ink, paper or machinery, high wages, accounting, processing BAS reports, the burden of government regulation and bureaucratic red tape required to run a business in Australia – and the list goes…

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What is SEO? This is an area of internet crafting that has many areas within it. There is no single SEO answer to making your website popular on the internet and its search engines, except by making a well designed site with many link references and description attributes, along with much well-researched content included. Content is the key Every website is scanned by search engines like Google. Sites that are stale, unoriginal in content, uninformative and not engaging are assessed by search engines and ranked accordingly to be offered up in the search query results. Keywords, keyword terms and Keyword phrasing are a very important component of your website. The fast fix Think organic and think artificial. Your website, your referrals on the internet, your interest – this is organic SEO. The artificial promotion of your website is where your backlinks are installed on some irrelevant and obviously dodgy internet site.…

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